Trigger factors that motivate people to buy – part 1
Welcome back!
Before we rush to quickly into creating your own offer, we need to do some research to make sure your offer is appealing.
Now, when I say “research” I’m don’t mean running to the local library. What if I told you WHY people buy? What if I told you that I can outline the reasons that motivate people to make purchases.
That in time you can master these motivating factors (buying pyschology) to practically entice people to make their buying decisions with YOU.
It would seem quite easy to see that we are all creatures of emotion. Our real needs are few but our desires are many.From a marketing standpoint we connect to these desires because they define our buying character , as such urges give rise to action .
Human emotion can move us in a positive or negative way and is obvously connected to primitive survival instincts. Fear of loss is a very powerful emotion and overrides any sense of possible gain.It can give rise to a feeling of what is known as buyers’ remorse.
Ok, I will end here for now so I don’t write a book on this and continue again.
