The 7 Laws of Purchasing Decision
Welcome back!
We make purchases because of 7 “laws”. They are…
• The Law of Emotion
• The Law of Value
• The Law of Expectation
• The Law of Referrals
• The Law of Recognition
• The Law of Necessity
The Law of Presentation (the offer) is the last but is THE MOST IMPORTANT LAW of them all. Master this one and I assure you, you will have more sales than you could ever imagine.
We buy on emotion and justify it on logic.I am going to share some ideas with you in future posts on making your offer different from all the rest — even if you are promoting the exact same affiliate program as countless others, or marketing the exact same product you purchased reprint rights to .
We have to make an offer that they can’t refuse. We can make mistakes with copy but without a decent offer , all the body copy in the world won’t get a sale.
