SEO – Don’t Lose Position With Your Site
Welcome back!
As search engine optimization has grown more popular, so has the use of unethical search engine optimization. What are these “black hat” techniques? Why are they so bad? Better yet, what can you, as a web site owner, do to legitimately increase your search engine ranking with a blog or other website?
So what are “Black Hat” techniques?
“Black Hat” techniques are unethical techniques that some site owners use to get their site listed on search engines. Here is a list of three common “Black Hat” techniques
you should avoid if you want to please search engine spiders.
1. Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2. Invisible text. Quite a few cheap sites use this tactic, which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3. Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are done to trick the search engines so that the site gets a higher ranking.
Why are “Black Hat” techniques bad?
They’re bad because they go against the rules set forth by
search engines.
Do “Black Hat” techniques work?
These techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed.
Fortunately, there are multiple techniques that you can use to get your site legitimately listed high on search engines.
Keywords
Natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that isn’t blatant.
You should take a few minutes to identify some keywords that are relevant to your site. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way throughout the content.
Ideally, if your content is 600 words, you’ll want to
use the main keyword between 6-18 times, which is a keyword density of 1-3%(keyword density is the number of keywords divided by the total words of a document).
Linking
Linking is a very common practice between web sites. How do you do it? Well, you ask a site that is relevant to yours to post a link to your site on their site.
How does this help your listing? Well, each time a search engine spider visits a page with a link to your site on it, the spider will then visit your site.
