Low Ticket Products
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When you think in terms of low ticket products or services, you are talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range.
Of course, in order for those low ticket items to keep a steady flow of basic revenue, there is the need to promote your offerings and entice new clients to give them a try. Here are a few ideas that may help you promote your low ticket offerings to fresh faces.
Special Reports
Spotlighting the low ticket items that are your biggest sellers to a wide range of customer demographics is a great way to get the attention of prospects.
A special report is going to essentially focus on two things: first, this is a product or service that has is being successfully used by hundreds of thousands of people right this very minute.
Second, this product or service can make a big impact in the quality of your life and work. Once you have it, you will not understand how you ever got along without it.
These types of special report promotions are meant to spotlight all the positive attributes of your offering. You want to talk about the great performance, the low maintenance, and of course the low price.
One thing that can help dress up a special report is charts and relevant graphics. Most people are visual in the way they relate to the world, so using a simple chart to illustrate a point, or inserting some other type of visual that is related to the subject matter will help to enhance and hold the attention of the reader.
The broader the use of your offering in various parts of the business world, the more likely a prospect is to see the need to investigate a little more closely.
Special reports are relatively easy to produce and extremely cost effective to have available. The content can be used in a direct mail piece that can be reproduced cheaply.
The special report can be posted online, with a unique URL that can then be distributed far and wide by both manual and electronic means. The result is an effective promotional tool that has a very lost cost to create and has the potential to yield big returns in a very short time.
Short Audio Sessions
Have you ever listened to those short audio clips that are on many web sites? They often are informative and can spur people to look more closely at a product or service.
Short audio sessions are not anything new. For decades, businesses have employed fifteen-second audio sessions to promote their products while callers were on hold, waiting to speak with a customer service rep.
Theater owners have employed them to get in a plug for concessions that are sold in the theater lobby. Who among us have not heard a short audio session while in the grocery store or in a discount retail store?
Given the history of the success of short audio sessions, it is no wonder that they are also working on the Internet as well.
To a degree, a short audio session makes the sales process via the Internet a little more personal, as the prospect hears a human voice. That alone makes the session an appealing way to reach a certain part of the populace.
Of course, a successful short audio session is going to be to the point and informative. It will give the prospect enough to ensure he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.
Settle on the subject for the session, make is crisp, clear, and easy to understand. Then shut up before you get too wordy.
Trial Membership Offers
Everybody wants to get a bargain, but there are those that will sit on the fence forever before making a decision. A trial membership offer can be just what you need to get them to commit.
There are several things that are very attractive to a prospect. Among them are:
There is no long-term commitment. If you don’t like what you see during the trial period, simply move on.
I don’t have to pay full price. Most trial offers will be at a discount, so very little revenue is invested.
The trial offer gives me the chance to test drive and show the offering to other people who would be using it. I can find out up front if they see any advantages to using this new offering
