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Master the basics of email to increase sales

First, it’s important to understand the, medium, in which we are sending out our message. I will assume for this post we know email is the best for our offer and surfing audience. That might not always be true. In a crashing economy though I am sure many marketers will already be doing this.

From line: when receiving email, this is the first place most people look. It is like looking at physical mail. You are checking for who/what it is. In this age of advertising we have all developed a mental screening device. You may have a waste bin ready to hand when it is physical mail.

If it’s a trusted online source, from a friend, from a recognized name, from a site often visited, the chances of opening the email increase.

This is why automated system emails—like to finalize a sale, to open a receipt, or to become a member of a site—have the highest open rates from businesses.

Subject line: Here we have limited characters that can make or break opening the message at all. It’s a topic that requires its own few pages for response to opening emails. To encourage readers to open your email, the subject line needs to be straightforward but have an element of incompleteness or intrigue.

If you can personalize and segment your list, it’s often helpful to inject this into the subject line, along with a sense of urgency. Deadlines and breaking news work particularly well.

Spam keywords: this includes a list of words used in offers whether expected or spam , like FREE repeated numerous times, money etc. I check with my list screen facility in aweber before sending anything. So do not hurry on this point.Spam mail has other words with prescription drug names and porn type words.

Email writing style: it’s also important to consider the general writing style . According to most consensus, people like writing about the length of their attention span; that is: short and to the point. This succeeds with headlines, sub-headlines, and bullet points.

It is a good idea to visualise the audience receiving the email. Who are they? Where are they?

Email goal – is it building rapport, offering content or making an offer ?

Offer – Ok, it is the discount, the giveaway, the mega-sale, the deadline, the sense of urgency, the reason why readers need to take action right now.

Call-to-action – What are you asking the reader to do?

Your copy “Voice” – The voice is an important element that must be defined before the writing begins. Usually voice has been established on sign ups from your readers or audience.

Voice for me is simply part and parcel of you as an individual, not some fake persona. It make seem hard starting out and you make errors, but forget that and keep going.Then when you decide on the purpose of an email, this voice will come through, whether it is sharing news, anecdote or even a pitch.It needs to have an emotional reason or angle connected with a benefit for the reader when looking for a sale for maximum return.

Writing Email Marketing Subject Lines That Can DOUBLE Your Open Rates

http://trafficcoleman.com/google.htm It seems that one of the biggest problems people are having is getting their readers to OPEN the emails in the first place!

Truth is, you can be promoting the best product in the WORLD, and have the most enticing email copy possible, but if you’re not writing compelling subject lines that get the emails opened, all your hard work is lost…

So today I’d like to give you FIVE tips for writing effective email subject lines that can easily DOUBLE the open (and click-through) rates on your next email http://www.getresponse.com/index/poppa5502