Welcome back!The home page of any site with direct marketing at play is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something. So, one of the great ways of building momentum, and also increasing the number of people who [...]
Just as there are two basic types of website (direct response website and traditional websites), there are two types of website marketing: direct marketing and indirect marketing. Direct marketing is the simpler form: make your link available to as many people as you can. The easiest way to do this is just to distribute your [...]
Think about what a sales letter actually does. Your sales letter is responsible for three things: Introducing the customer to your product. Arguing persuasively about the merits of that product. Inspiring the customer to actually purchase the product. This seems like a simple structure, but it requires you to use three distinct modes of writing [...]
Traditional websites focus on the website design and design goals . All money made from the website is based on outside advertising, donations to support the site, or sometimes selling products from the site. Direct response websites focus on selling a product. Most of the money made from the website should be directly related to [...]
We make purchases because of 7 “laws”. They are… • The Law of Emotion • The Law of Value • The Law of Expectation • The Law of Referrals • The Law of Recognition • The Law of Necessity The Law of Presentation (the offer) is the last but is THE MOST IMPORTANT LAW of [...]
