okay, you have no clue about html but want to get a site online. Well the easiest way is to set up an online blog. It is not the best way but let us stick to easy. You can set up a blogger account easily.
You can set up a blog directly at the blogger site or host a blog on you own domain. Okay, go to Blogger.com.
If you don’t already have a Google account when you start the signup you will be asked to create one.For the title of the blog, you want to include your main keywords.
Also, when typing in a URL try to include the main keyword(s). You will have a number of templates to choose from and if you regret your choice, it can be easily amended after creation.
The whole process takes a few minutes but we need to adjust settings available before making that first post to the world !
When the blog is ready, look for the settings tab. In the description box you will make sure the main keyword will be there as well as a few secondary words that connect to your overall theme.
There are no other settings worth changing for now, unless you want a private blog which does not get noticed by search engine bots.
In this way it can be a private resource, or you leave the settings if you want to start the process of blog marketing.
Setting up a blog is very easy but gaining the readership is difficult and time consuming. If you have the traffic, then you might be able to make money with your blog. Most bloggers today like the WordPress platform where you can host it yourself. Find a great web hosting company to set up your blog with if you go with that platform route.
There is also Blogger which very simple to navigate for those are not html savvy. Deciding on what you want to blog about is the fun part but narrowing it down can be hard. You don’t want your blog theme to be all over the place and the key here is your niche topic. Bloggers who make money run many different blogs so if you’re itching to blog about something else, you can start another blog. All of the money combined from all the blogs will be your earned blog income.
If you decide to go with an informational type of blog which is basically called a content site, then you can have Google Ads set up. It’s free to sign up for Google Ads and anytime someone clicks on an ad, it’s worth pennies to dollars. Be aware that it’s becoming harder to earn money from Google ads because every site has them up. The easiest way to implement this strategy is to have the Google ads blend into your blog.
Another way bloggers earn money from their blog is by selling a product. It could be their very own product or e-book they are promoting through an affiliate company. Again, it takes hard work and promotion to get your blog kicked off. Make sure you are promoting what you are selling to the correct market.
There are all sorts of products you can sell to your readers but the internet is known for an informational tool. So offering information that is hard to find online or that is not online as of yet is ideal. Try to tap into something that has not been done millions of times.
To promote your blog, exchange links with other bloggers who have the same market. Add your blog to niche blog directories. Get the word out using social networking sites like Twitter. There are many people who are probaly looking for what you have to offer on your blog.
With an organized plan and knowing what you will offer your bloggers, you can make money from your blog. It may be very little in the first year but take note of what is not working and change it. Read and see what others are doing. You would be surprised by how many bloggers share their own tips and tricks.
The one thing you can be sure of is that it is consitent and repeated actions that bring results for blog marketing.
What is your blog about ?
Is it fun or gossip oriented ? Or do you have a business function and offer solutions to problems. You must provide some kind of resource value.
Keep a central theme for your audience. Not just what you think is a good idea. You can guest post yourself on othe blogs with similar niche or theme. You get a backlink if you offer relevant and useful information.
This is something to do with other higher traffic blogs on a slow but sure basis. You get links and they appreciate your content. In fact some blogs have a most frequent post facility or widget, listing those offering most content posts. That means exposure for you.
If you’re going to be working online, you may want to join the ranks of bloggers. Starting a blog will allow you to promote the company you’re working for (especially if it’s your own), and will give you the tools you need to gain more of an online presence.
Bloggers can also make a substantial sum of money by providing information on the internet, so learning how to be the best at what you do could help you to start a new career.
One of the most important things bloggers do is read other internet articles on how to create effective blogs. There are a number or informational article databases that will guide you through the blogging process step by step.
These articles will show you how to add features to your blog that will attract more readers each day, and how to make sur that your blog appears at the top of search engines when people are looking for the subjects that you’re writing about.
You’ll also need to make sure that you’re very clear on the reason why you’re starting a blog. According to most blogging sites, bloggers stop writing when there is low traffic to their blog.
This means you’ll need to spend a lot of your spare time promoting your blog. You can do this by posting the link for your blog on social networking sites like Myspace and Facebook. You can also add your blog link to the signature of your emails, so that each time you send a message to a friend or potential customer, they’ll know how to access your blog.
Bloggers also become successful by updating their blogs on a regular basis. Once you get a good following, it’s up to you to make sure that there is new material for your readers on the site at least once a week. As you gain popularity, your blog should be updated daily.
This way, more and more people will become interested in the material that you have to offer, and you may start to get more advertisement income. When companies see that you have a significant following, they are more likely to post links to their sites on your blog, so that you will make a percentage of their profits.
You may also want to learn a new language in order to become more successful at blogging. Blogs are popular all over the world, so if you’re starting a blog in the U.S., it’s a good idea to write your material in Spanish as well.
Bloggers in Australia and parts of Europe are also quite successful, so learning Italian or German may help to put your blog on the ‘map’ as well.
You can publish your tweets via an RSS feed. Simply log into your Twitter account, and scroll to the very bottom of your profile page where you will see a RSS button available.
Click on the link to load the page where you will be given the option to subscribe to the feed using a variety of RSS readers including Google, Live Bookmarks and Bloglines.
Browser Plugins
There are also Firefox plugins designed for use with Twitter that make it even easier to stay up to date. As you can see, the Twitter community is consistently expanding and as it does, additional applications and programs will be available, so it’s an exciting time to join the community.
TweetBar: One of the most popular plugins that displays Tweets within a sidebar in your browser. Works with Flock as well.
http://www.mikedemers.net/projects/tweetbar
TwitterBar:
http://spatialviews.com/twitterbar
This app makes it easy to post tweets based on current websites that you are browsing. You can easily add notes to the websites that you showcase.
TwitterFox: Displays a pop-up notification when new tweets are posted on the Twitter network.
http://www.naan.net/trac/wiki/TwitterFox
As you can see, Twitter is far more extensive than what it may appear at first glance, and as the popularity of Twitter grows, so will all of the options available to its users.
Since Twitter is open source, it allows developers to create all sorts of valuable applications and utilities that will continue to improve the Twitter community.
Explore the different tools that are available and put them to good use for your Twitter marketing campaign.
From instant website updates, to easy management of Tweets, there are so many possibilities to make Twitter work for you, regardless of what niche market or industry you are involved with.
It is not just blogs that are a hive of activity these days but social networking sites as well. Microblogging with Twitter has suddenly become huge.
There are many things that you can do to set yourself apart from all of the other Internet Marketers attempting to use Twitter to grow their lists or attract new customers.
Aside from ensuring that you remain active within the Twitter community, you should spend some time developing a reputation amongst those that are following you.
Instead of posting links to your website or blog only to send them to a landing page for a new product, write a few articles on current news topics, gossip, controversial or comedic subjects and entertain your followers so that they begin paying more attention to your tweets.
Some of the most successful Twitter based marketers are savvy enough to know that if they post tweets that consist of current hot topics, people will notice them and essentially check out their profile to find out more about them.
The objective is to passively but consistently advertise your websites via the Twitter community but take a different approach by prompting your followers to follow your links by enticing them with interesting information.
Once they are there, they are bound to take a look around and you will most likely generate a ton of repeat visitors this way.
Using Twitter to grow a list of responsive and targeted subscribers is also exceptionally simple, If done correctly. First, create a squeeze page exclusively for Twitter followers and be sure to thoroughly explain exactly what they will receive in exchange for subscribing.
Offer them a free report or product to warm them up, and promote it via your tweets by emphasizing that your offer is available only to fellow Twitter members.
Be sure that your product is either extremely focused on your niche market, or on the contrary, extremely generic where it would appeal to a broad range of visitors.
Either way, offering something exclusive to Twitter members will yield a better response and show that you are interested in offering something back to the community.
Just like with every other social community, your marketing campaign needs to be tweaked and offered in a very different format that caters to their desire to network with other like-minded individuals.
This is why people join social communities, to make friends and from a business perspective, to meet other people to possibly joint venture or network with. They do not join social communities to be sold to, and you need to remember this so you can approach it from a different, less aggressive angle.
If you have ever heard of link bait before, you know that these are pages set up to draw attention based on current events.
Setting your permalinks correctly will help you rank better because they will contain relevant keywords based on the different page content that you create.
Click on “Permalinks” from within the “Settings” area.
Click on the “Custom” option and paste the following into the text box (double check for accuracy to ensure it matches with no extra spaces)
/%postname%/:
To include the category, you change it to:
/%category%/%postname%/.
Doing this will transform your URL’s into search engine friendly ones, and will also include the titles of each of your posts and pages, while instantly formatting them correctly.
For example, if you created a post with the title “Circus Clowns”, the URL to that post would look like this:
http://www.yourblog.com/circus-clowns.html
Important Note:
If you had already created posts, you will want to ensure that those who visit your older URL’s are instantly redirected to your new pages. You can use the free “Redirection Plugin” to ensure that people are not directed to nonexistent pages. You only need to do this if you have already published content on your blog.
The next step is to ensure that your blog is included within search engines like Google, but also blog based communities such as Technorati.
In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines.
Click “Save Changes” to complete this step.
Let’s take a look at the options under the “Discussion” tab.
You will want to ensure that the first three options are enabled, so that other blogs are notified whenever you link to them, and that you are allowing pingbacks and trackbacks.
The best way to think about pingbacks is as remote comments:
1)Person A posts something on his blog.
2)Person B posts on her own blog, linking to Person A’s post. This automatically sends a pingback to Person A when both have pingback-enabled blogs.
3)Person A’s blog receives the pingback, then automatically goes to Person B’s post to confirm that the pingback did, in fact, originate there.
The pingback is generally displayed on Person A’s blog as simply a link to Person B’s post.
In this way, all editorial control over posts rests exclusively with the individual authors (unlike the trackback excerpt, which can be edited by the trackback recipient).
The automatic verification process introduces a level of authenticity, making it harder to fake a pingback.
Trackbacks are a way to notify blog systems that you’ve linked to them. If you link other WordPress blogs they’ll be notified automatically using pingbacks, so no other action necessary.
Whenever you begin to write a post in Wordpress, you will see the option to provide a trackback to another blog, in the event your post is related to another website.This is essential in marketing your blog.
Do you write interesting articles that your readers can’t
wait to finish reading? Or do you write traditional, boring
articles; articles that your readers may not even finish
reading?
If you answered traditional boring articles or even a
collection of them both, you may want to reexamine the way that you write. After all, it isn’t a secret that readers actually like to enjoy what they read. That is why it is extremely important that you write captivating content.
As it was mentioned above, the subject of your articles isn’t as important as the way that your articles are written, but it is still important. For that reason, you will want to write articles that interest your readers.
The best way to come up with these article subjects is to use the internet to your advantage. After all, the internet is likely where your articles will be published. To find “hot topics,” to write about, you will want to use keyword research tools, search engines, news websites, and shopping websites.
Many use articles to create back-links to their websites.
These back-links are used increase website traffic. The only problem is that many article directories only allow links at the end of an article. This means for you to benefit from article distribution and back-linking, your readers must make it to the end of your article.
After you have created your article, you will need to proofread it. If you find your content dry, dull, or boring, there is a good chance that your readers will as well.
An article that is easy to read is also important. You can
write a captivating article, but if it difficult to read, it
won’t do you any good. When it comes to easy to read articles, grammar is an important component.
Whether you are planning on selling your articles, using them for your own personal use, or submitting them to article directories, you need to take the time to proofread your articles.
Many internet users claim that the number one turn off is articles that are poorly written. There is no quicker way to lose a reader than to have an article that is poorly proofread.
As search engine optimization has grown more popular, so has the use of unethical search engine optimization. What are these “black hat” techniques? Why are they so bad? Better yet, what can you, as a web site owner, do to legitimately increase your search engine ranking with a blog or other website?
So what are “Black Hat” techniques?
“Black Hat” techniques are unethical techniques that some site owners use to get their site listed on search engines. Here is a list of three common “Black Hat” techniques
you should avoid if you want to please search engine spiders.
1. Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2. Invisible text. Quite a few cheap sites use this tactic, which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3. Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are done to trick the search engines so that the site gets a higher ranking.
Why are “Black Hat” techniques bad?
They’re bad because they go against the rules set forth by
search engines.
Do “Black Hat” techniques work?
These techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed.
Fortunately, there are multiple techniques that you can use to get your site legitimately listed high on search engines.
Keywords
Natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that isn’t blatant.
You should take a few minutes to identify some keywords that are relevant to your site. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way throughout the content.
Ideally, if your content is 600 words, you’ll want to
use the main keyword between 6-18 times, which is a keyword density of 1-3%(keyword density is the number of keywords divided by the total words of a document).
Linking
Linking is a very common practice between web sites. How do you do it? Well, you ask a site that is relevant to yours to post a link to your site on their site.
How does this help your listing? Well, each time a search engine spider visits a page with a link to your site on it, the spider will then visit your site.
You’re a blogger and are constantly hearing about pinging… The thing is, you don’t know what it is and what it can do for your blog. I did not know either to begin with.
Well that’s fine because a lot of bloggers don’t quite
understand pinging.
What is pinging?
When a blog is pinged, it essentially tells a web blog tracking system that the blog has been updated. So, pinging is the process of telling these tracking services that a site has been updated.
So how does pinging work?
A ping service scans regularly blogs for updates. Whenever there is a new update for a particular blog, that is reported back to the pinging service’s site.
You can almost think of ping services being just like
search engine spiders—both scan sites looking for information, and both report that information back. The difference is, a ping service only reports back new blog
posts.
Why is pinging useful for my blog?
Pinging, in effect, tells people that there is a new blog
posting available. Those who are loyal followers of your blog will see the ping and want to visit your blog.
Pinging helps to increase your traffic because it tells
people when your blog is updated.
Those who visit sites with pinging services will see this information in the form of a scroll on the left or right side, or top of the page. The scroll is usually in XML format and typically includes the title and URL of your blog, as well as the date and time of the update.
Who offers pinging?
The answer is, there are several pinging services available
which you can use to have your blog pinged.
Weblogs.com
Weblogs.com is probably the most well-known pinging service. Weblogs.com monitors sites for updates and then pings whenever there is an update to report. Virtually every blog software is available to use Weblogs.
Yahoo’s Blo.gs
Another popular pinging service. This one is offered by Yahoo and has a built-in integration with movable type and other tools. One cool thing about this service is that it offers the ability to give out updates via Instant Messenging services like AOL and ICQ.
It is a direct pinging service, so those who sign
up for subscriptions to your blog will be sent an email anytime your blog is updated.
Blogrolling.com
Blogrolling allows its bloggers to manage their
blogrolls(updates) through a web-based interface. Recently
updated blogs are also highlighted on Blogrolling’s web site.
Data is automatically retrieved from other sites like
blogger.com and weblogs.com every 5 minutes. Search on the site first for your URL before signing it up.
Technorati
Available at http://rpc.technorati.com/rpc/ping, Technorati is another service that pings blogs. It gets its data from a variety of places and is definitely a site you should go to for blog pinging.
These are just 4 of the many different blog pinging services
available. A quick search on Yahoo or Google will reveal many other possible blog pinging services to use for your blog. It is best to sign up for as many as you possibly can to ensure that your blog is well-pinged. A well-pinged blog will definitely help your blog attract more visitors. So sign up for as many as possible and watch your blog traffic increase.
